This branding and redesign case study was developed for Openair Frauenfeld, Switzerland’s largest hip-hop festival, for its 2025 edition.

The core concept was to create a bold, colorful, and unconventional world—without stepping outside the festival’s iconic black and yellow color palette. The goal was to reimagine Openair Frauenfeld as a space where everything happens, where energy, culture, and expression collide beyond expectations.

The result is a redefined visual universe: a new Openair Frauenfeld where anything feels possible.