In 2025, the Christmas market at Zurich Main Station was transformed into an immersive Polar universe — where design, emotion, and experience become one.

Developed over ten months, the concept is built on a strong, cohesive brand system. Inspired by Switzerland’s Bauhaus heritage, its reduced, graphic language reinterprets winter tradition through bold geometric forms and contemporary elegance. From visual identity and communication to merchandise, Panettone packaging, and spatial design, every detail is part of a world that is not only seen — but felt.

Experience glowing logos and animated snowflakes, the welcoming Baba Noël Atelier, the playful Pixel Tunnel, and the convivial Fondue Express.

More than a Christmas market, Polarzauber is an atmosphere, a stage, a memory in the making —
Zurich’s most beautiful and shareable winter destination.