P.A.L SS 2019 - ECHOES OF JUNGLE
Client: P.A.L Vegan Clothing Brand by Gökce Yüce
Fashion Design, Branding and Pattern Design
P.A.L (Protect Animal Lives) is a conscious fashion brand where refined design meets ethical intention. Guided by cruelty-free principles, P.A.L works exclusively with certified vegan fabrics produced in Turkey, carrying both GRS (Global Recycled Standard) and V-Label certifications — a clear expression of its commitment to responsible luxury.
Echoes of Jungle, the brand’s debut collection, introduces P.A.L’s signature pattern featuring forty carefully illustrated animals, ranging from endangered species to those facing fewer risks. Each illustration is grounded in detailed research into habitats, behaviours, and shared environmental realities, transforming every garment into a quiet yet powerful narrative.
Strengthening this connection, each piece includes a distinctive animal information tag. Created through 3D printing and translated into braille, these tactile elements offer an inclusive sensory experience — allowing the story behind each animal to be both seen and felt.
P.A.L is more than fashion.
It is conscious luxury — a voice for those who cannot speak.